Learn with Convirza
Smarter PPC Ad Spending:
Tactics to Maximize ROI with call tracking and automated bid management
Date & Time: Wednesday, June 9 at 2:00 pm ET
Featured Speaker: John Horn, Managing Partner of StubGroup
Pay-per-click marketing tactics and call tracking go hand-in-hand. In this 45-minute webinar, John Horn from StubGroup will walk through how marketers can best optimize PPC efforts based on call tracking data and insights.
By the end of the webinar, you’ll have learned how to:
- Track only valuable calls as conversions
- Import call data as conversions into the Google Ads platform
- Track revenue generated from calls to use in ROAS bidding strategies
- Mine phone conversations for compelling ad copy
- Reinforce the value of advertising to company stakeholders
- Leverage past phone call data to create custom audiences
Ideal for those in Marketing and Revenue roles.